Every project has a list of basic activities that must be completed before you can proceed to other matters. SEO efforts are no different. Here are some of the most important factors you should consider when building your web presence.
Ensure your physical address matches the city where you’re located. The simplest strategies often remain the most overlooked. The address must be correct and relevant. Establishing the place where you do business is becoming increasingly important as more people access the Internet via mobile devices.
Associate your organization with the proper category or categories. There’s nothing worse than getting loads of calls from customers who all misunderstand the products and/or services you provide. Make it easy for them! Categorize your web pages and citations appropriately–especially when presenting such information on sites that backlink to your web site.
Verify ownership of your organization’s Google Places page. Another simple yet overlooked activity. These days, customers only patron credible organizations they can trust. Having a verified Google Places page can go a long way toward building your credibility. So verify ownership of this page–and do so manually.
Build high-quality inbound links to your web site. In a way, this SEO activity goes back to category association. The success of your web presence heavily depends on the kind and quality of sites that link to your own site. Factors like page rank, URL, and authority all combine to strengthen or weaken the visibility of your site.
Be consistent. By far the best thing you can do is execute the same set of effective SEO guidelines. Implementing the same SEO principles will, over time, result in faster results. More importantly, you will see the returns on your time investment increase the more you apply these principles.
Applying the best SEO standards and practices is no longer an option—it’s a necessity! AEOScom would love to help you take your SEO activities to the next level. Be sure to check out our range of services so you can see for yourself what our SEO service can do for you.